Graphic Design Overview

Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it? You could tell people one by one or broadcast by radio or loudspeaker. That’s verbal communication. But if you use any visual medium at all: if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout—you are using a form of visual communication called graphic design.

Your marketing materials create a first, and often, lasting impression of your company. Does your graphic design present the image you want, or could it do a better job of making an impression that people notice and remember? You may have the best products in the world and provide customer service that is light years ahead of your competition, but if your image doesn’t convey that, you may never have the opportunity to prove it. Whether we’re talking about graphic design for brochures, signs, business cards or car magnets you only have a few seconds to catch the attention of your prospects, and G.S.A. & Design can help you do exactly that.

Graphic designers work with drawn, painted, photographed, or computer-generated images (pictures), but they also design the letter forms that make up various typefaces found in movie credits and TV ads; in books, magazines, and menus; and even on computer screens. Designers create, choose, and organize these elements, typography, images, and the so-called “white space” around them—to communicate a message. Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.

Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. GeoffSallayArt & Design can handle pretty much any graphic design needs you may have, just tell us what you’re looking for and we can do the rest.

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